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Activate your brand and deliver high impact marketing

23 November 2021 10:00 – 13:00

Location: Session at The Hive (Face-to-face)

Your brand is crucial to effective marketing. And marketing, targeted and inspiring marketing, is one of the most important tools in your toolbox to grow your business and attract the right clients who will love and be loyal to your brand.

Over the last 18 months we've experienced tremendous change, and a massive reliance on technology. Digital has finally transformed our businesses and with this change comes a need to have a digital as well as an in-person presence. Your brand and your marketing will be your way of connecting with potential clients when you are not in the physical room.

In this 2-hour face-to-face workshop session at the Hive, you'll hear 2 brand stories that will take you through the branding process and, most importantly, talk you through the results - followed by lunch and networking opportunities. The session will allow ample time to ask yourself, as the business owner, some important questions so that you can get your brand and your message right. We'll look at your offer, your unique difference, your position vs. the competition and your ideal client. We'll look at how you can start to craft your brand vision and values too. You'll leave with a brand blueprint template (hopefully some of it filled in) and the memory of 2 compelling brand stories that will give you inspiration and guidance for your own future journey.

Your host for the session, Philippa Haynes, Founder of Insight101, has worked for some of the leading global brands over the last 25 years including Ford Motor Company, Levi’s and Clarks Shoes. With her unique insight into brand, consumer needs and behaviour, she has dedicated her career to building sustainable and consistent brand dialogues with teams internally and clients externally.

Insight101 is a brand-led marketing consultancy with a mission to support businesses in defining and communicating their unique place in the sector to attract and retain strong talent. Her last presentation was at the QuickBooks conference at Olympia where she talked to accountants about how they can move from dull to dazzling.

Our Build Back Better series, is being funded by the West of England Combined Authority as part of the Workforce for the Future project. By registering for the workshop, you will access free support and training by Weston College and our Workforce for the Future partner network.

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Once we have your booking we would love to keep you informed of other, similar events you may be interested in. You can unsubscribe at any time. Your personal information will be processed in line with our privacy notice available on our policy page. Is this ok (please tick)?

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By submitting this form you are consenting to Weston College recording and processing the personal information on this form, for any purposes of the college associated with the provision of advice and guidance to potential students on the range of courses available to them, college facilities and any other associated information. In accordance with the Data Protection Act 2018, the information will only be used for the above mentioned purposes.

You will need to complete a full enrolment form prior to starting your course.