Marketing, BTEC Extended Diploma
You will explore the dynamic world of marketing. This qualification is equivalent to 3 A Levels and allows you to specialise for a range of career within marketing.
The qualification also includes units from the Chartered Institute Marketing (CIM) Level 3 Foundation Certificate in Professional Digital Marketing, thereby extending your employment opportunities and providing an opportunity for further study.
You will study a range of topics including;
- Digital marketing
- Event marketing
- Brand activation
- Social media influencers
- Market research for a new business
- Marketing principles
- Customer communications.
You will be assessed through 13 assessments over two years which included one examination.
What will this lead to?
This course will enable you to progress to employment within the sector or you could progress to an apprenticeship or Higher Education.
Five GCSE’s grade 9-4 including Maths and/or English at grade 4.
Occupations related to Marketing, BTEC Extended Diploma
Marketing or Sales Director
Marketing and sales directors plan, organise and direct market research and formulate and implement an organisation’s marketing and sales policies.
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Business or Related Research Professional
Business and related research professionals carry out a variety of research activities for the broadcast and print media, for the police and armed forces intelligence services, for national security agencies and in other non-scientific areas.
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Marketing Associate Professional
Marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.
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What our students say
Sam Ashton, Business L3
"We covered such a wide range of business topics, and the industry placement gave me a great insight into the day to day life in my chosen career. I have learnt a lot of transferable skills, which will be useful for almost every job!."
Former school: King Alfred's
Studied: Business L3
What next? Studying an Events Management course at University of Plymouth