From Weston to City Football Group – Georgia’s Story
Alumni Trailblazers
This month’s featured trailblazer is Georgia Ferdinando, a former learner, apprentice and staff member at Weston College, who is now a Schools Coordinator for the City Football Group, representing Manchester City Football Club in Abu Dhabi.
We caught up with Georgia, to find out about her journey, and what she is doing now:
What did you study at Weston College?
I completed two courses at Weston College; first, a BTEC Level 3 National Extended Diploma in Sport and Exercise Science, followed by a Level 3 Community Sport and Health Officer Apprenticeship.
During my apprenticeship, I worked at the college as the Women’s Football Development Officer, before progressing into a full-time position as a Sport and Wellbeing Engagement Officer.
How has that helped you get to where you are today – what has your journey been like?
Studying sport at Weston College provided me with the core knowledge, skills, and behaviours essential for a career in coaching and sport development. It gave me a strong foundation in both the theoretical and practical aspects of sport, while also helping me to grow in confidence and professionalism. Those experiences have been invaluable in shaping the coach I am today.
What is your favourite thing about your role?
My favourite part of the job is building meaningful relationships with both staff and students in the schools I work with. I love being able to connect with young players through our shared passion for football and to support them as they develop both on and off the pitch. Seeing their progress and enthusiasm is incredibly rewarding.
What piece of advice would you give to people looking to follow in your footsteps?
My advice would be to get comfortable with being uncomfortable. Step outside your comfort zone, try new things, and don’t be afraid to take risks. Every new experience is an opportunity to learn. Also, build your network — put yourself in situations where you can meet new people, make connections, and learn from others in the industry.
Is there anything else you’d like to add?
I’d like to say a huge thank you to everyone at Weston College who supported and believed in me throughout my journey. You’ve played a key role in my growth; not only in my professional development but also in my personal confidence and self-belief.
This alumni story forms part of the Sport & Fitness Careers Excellence Hub. Weston College's Career Excellence Hubs are designed to be the launching pad for our learners' careers. In a world where connections and relevant skills matter more than ever, these hubs offer a holistic approach that prepares learners to thrive in their chosen industries. With the support of these hubs, our learners are well-equipped to make a significant impact in their professional journeys.
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