Digital Marketer (Apprenticeship Level 3)


The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Entry Requirements

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

Functional Skills

Apprentices will be required to have or achieve level 2 English and maths prior to completion of their Apprenticeship. If this has already been achieved, then development of further English and maths skills will continue for the whole of the apprenticeship.


Typically 18 months


Levy paying employers may fund apprentices on this programme from their Apprenticeship Account and non-levy paying SMEs through the co-funded option. There may be a small fee for some SME’s.

End Assessment

To achieve this apprenticeship standard, the employer, training provider and apprentice will agree when the apprentice is ready and competent to undertake the independent end assessment, which will test their skills knowledge and behaviours required for this role.

Apprenticeship Qualifications

Qualifications Apprentices must achieve one internationally recognised vendor or professional qualification, from the right hand column in the table below. This then exempts one of the Ofqual-regulated knowledge modules, as shown in the left hand column.

The knowledge modules are summarised below and further details are available in the occupational brief available from the Tech Partnership at

Knowledge Modules Vendor or Professional Qualifications
  • Knowledge module 1: Principles of Coding 
  • CIW - Site Development Associate
  • Knowledge Module 2:Marketing Principles 
  • Google Squared
  • CIM (CIM level 4 award in Digital Marketing) 
  • CIW Internet Business Associate
  • Dot Native
  • Knowledge Module 3: Digital Marketing Business Principle
  • Google Analytics IQ
  • CIM (CIM level 4 award in Digital Marketing)
  • CIW - Data analytics
  • CIW - Social Media
  • Dot Native
  • Google Squared


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