Developing Sales Influence to Secure a More Challenging Sale

21 June 2023 09:30 – 12:30

The Food Works SW, Whirlwind Rd, Weston-Super-Mare BS24 8EF.

About the Event

This workshop is ideal for all sales professionals & business owners, whether you are just starting out on your sales career or you are an experienced sales professional wanting to refresh your skills and learn new sales techniques.

What impact will it have on sales?

As a result of attending this workshop, you will understand how to:

  • Develop effective ways to secure the sale
  • Generate deeper, longer lasting relationships with customers
  • Construct better, probing questions to drive value for the customer
  • Develop higher value sales opportunities in the workplace
  • Handle customer objections during interactions
  • Become more efficient in planning, delivering and following up sales

The workshop includes a practical Q&A sales clinic, delegates are encouraged to share unresolved opportunities and complex sales dilemmas to acquire practical solutions to re-ignite them.

Tea/coffee will be provided and available throughout the workshop.

About Martyn Sloman

Martyn Sloman is “The Non -Pushy Sales Trainer” of Gold Dust Training. He helps Salespeople and business owners make more profitable sales. His methods focus on positive, sometimes bold, yet buyer- friendly techniques that people feel confident and comfortable using.  

Due to the high demand of this workshop, please may we ask that only two individuals from each business attend.




Our Build Back Better series is being funded by the West of England Combined Authority as part of the Workforce for the Future programme. Build Back Better is an engaging and innovative business workshop series that seeks to equip SME business leaders with new skills and knowledge, to navigate the business landscape beyond the pandemic.

This training sessions is part of Workforce for the Future, which Weston College is delivering on behalf of the West of England Combined Authority in collaboration with other regional partners. The West of England Workforce for the Future programme has received £4m of funding from the European Social Fund as part of the 2014-2020 European Structural and Investment Funds Growth Programme in England. The Department for Work and Pensions is the Managing Authority for the England European Social Fund programme. Established by the European Union, the European Social Fund helps local areas stimulate their economic development by investing in projects which will support skills development, employment and job creation, social inclusion and local community regenerations. For more information, click here.

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