Insights from Industry: The Psychology of Buying

Our next Insights from Industry session will be delivered by Kenda Macdonald, from the Automation Ninjas and will explore the psychology of buying and marketing at the right time.

Neuroscience has given us phenomenal insight into how the brain works when your customers are deciding whether to buy from you. The purchase process has serious implications for your sales and marketing.

Join us in this practical and accessible session to learn how the brain works when it's making a purchase, and how to create marketing and sales materials that help your customers buy from you.

You'll learn how to provide the right information at the right time to increase your conversion rates and make your marketing brain friendly.

You'll leave with a workbook to help you plan your marketing, and the steps you need to get better conversions and higher ROI from your sales and marketing activities.

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