News and events

Earlier this month, leading industry magazine, The Stage, interviewed Ged Stephenson, Section Leader for Performing Arts and Musical Theatre....

The highly resourced Wessex Academy of Performing Arts fosters independent creativity while remaining focused on equipping students for getting work.

"The overriding ethos is employment. We're training students not just for the profession, but to be employable and to exist and survive as a professional long after they have graduated." Ged Stephenson, section leader for performing arts and musical theatre at the Wessex Academy of Performing Arts, is clear about the advantages of training: "Too many young performers are being told the only way to succeed is to move to London and get an agent. but if you want to work - and work creatively - why jump into that overcrowded market without the right preparation?" 

Located in Weston-super-Mare, Wessex Academy offers two BA (hons) and two foundation degree courses, all accredited by Bath Spa University, in performing arts and musical theatre. Currently, it has a student population of 120 drawn from the UK and abroad, all of whom can expect to experience a flexible and wide-ranging approach to learning that also gives them opportunities unmatched elsewhere. 

Stephenson recognises - and the course celebrates - the reality that "students want to be creative, imaginative and do exciting work". And, he argues, Wessex Academy is best suited to realising those ambitions with its imaginative approach to theatre, making, its dual emphasis on performance and musical theatre and its commitment to innovation. 

"London is not the only place to achieve your ambitions. The industry is bigger - and demand for talent is wider - than just London. You can find work and, just as importantly, you can create work in Weston that you couldn't elsewhere." 

With a wide array of theatres, arts centres and unconventional performance spaces on Weston-super-Mare's doorstep, resources at the college are also generous and plentiful, with 12 studios including dedicated theatre, singing, dance and recording spaces alongside a rehearsal room, two 'black box' performance space and the 207-seat Blakehay Theatre (which this year underwent a £1 million refurbishment) ably servicing students' needs. 

Just as plentiful are the opportunities available. The curriculum covers theorists of the past and practitioners in the present. This runs throughout the three years of the course, and is succinctly described by Stephenson as "a crash course in how we got from performance as ritual in the past to the stylistic pluralism of today. It is matched by an emphasis on flexibility. 

"In the second year of performing arts, students take a module called 'performance event', in the third year 'independent practice' - where they explore a range of genres and practitioners before selecting an area to specialise in and develop their own shows."

Third-year students form their own theatre company "and they do two national, sometimes international tours (in recent years, to Poland, Austria and Germany) offering shows and workshops they have created themselves. They also present a contemporary performance festival in which student give solo performances based on the genre of a particular theatre practitioner or theorist."

Here, adds Stephenson, the focus is on equipping students to develop workshops and classes alongside touring productions to make a more enticing proposition for bookers and venue managers.

Four such companies are in operation during the current year, all of which can tap into a long-established infrastructure between the college and local arts organisations for help and support if the students decide to continue the company after the graduate.

As well as producing traditional shows (Into the Woods last year, Stepping Out this year) final-year musical theatre students are encouraged to create new work in collaboration with the London-based Mercury Musical Developments promoting new writers in the genre to create entirely new shows.

Earlier this year, Wessex students collaborated with American counterparts in Las Vegas to present a simultaneous internet-linked performance called Time-Lapse. This used cutting-edge technology to marry the two companies' contributions without any time delay, despite the more than 5,000 miles separating them.

Digital technology is also playing a key role in a current student project that marries puppetry and iPads, while others - including a one-man show, with the student actor in a nearby forest, and a multi-performer piece in which students were dispersed throughout the town - made use of connected Smartphones to interact with the audience and determine actions and outcomes. 

There's also a module on professional practice - "everything from how to raise money, forming a company, creating a website and social network presence to managing your accounts and how to do your VAT returns" - to inculcate in students a valuable business sense alongside their artistic ambition.

Those stepping out on their own leave the academy with advice on auditioning, how to present themselves so they stand out, the right way to approach agents an, no less crucial, a purpose-made showreel that shows off their skills and talent to the best.

All of which amounts to a unique offering to potential students keen to work and learn in an imaginative, independent-minded environment in which the needs of the individual performer are squarely at the centre of things.

"Once our students walk through that door for an audition," Stephenson proudly adds, "they generally get it".

Weston College student Fahma Mohamed was invited to 10 Downing Street last week (Thursday 14th) to meet David Cameron as part of his community engagement forum.

Fahma, 19, who is currently enrolled on an Access to Higher Education course at the College, was questioned by the Prime Minister on Muslim women’s issues in British society.

The Prime Minister was keen to find out what it means to be a Muslim female in Britain today and learn about the issues of empowerment, segregation and isolation that Muslim women face.

In a Sunday Times article after the meeting, David Cameron called Fahma a brilliant Muslim women’s role model.

“I heard great examples of so many women who are flourishing in our country,” he wrote, while raising the issue that some Muslim women are forced into gender segregation, discrimination and social isolation from mainstream British life.

Mr Cameron said it was time to be "more assertive about our liberal values, more clear about the expectations we place on those who come to live here and build our country together and more creative and generous in the work we do to break down barriers."

In a Facebook post following the meeting, Fahma commented that she enjoyed meeting the Prime Minister and was glad that he was listening to the voices of British Muslim women.

Fahma is a junior trustee of Integrate Bristol, a charity that was set up to help with the integration of young people who have arrived in Britain from other cultures. She is the eldest of nine children and moved to Britain when she was seven when her parents fled war-torn Somalia.

In 2014, she rose to international fame after creating a petition seeking to put education at the heart of tackling female genital mutilation, which became one of the fastest-growing ever seen on change.org and was signed by nearly 250,000 people.

The petition drew the attention of the then UK Education Secretary Michael Gove, who praised Fahma’s “inspirational” campaign and ensured that the Department for Education wrote to all schools about female genital mutilation and provided materials for teachers to tackle the subject.

She also met the UN Secretary General Ban Ki-moon, and who promised to use the influence of the United Nations to ensure that the campaign, backed by the Guardian newspaper, received global attention.

Last month we attended the opening ceremony of Essential Beauty and Aesthetics, a beauty salon run by former Weston College student Jessica Stagg in Weston-super-Mare.

Now, Jessica wants to pass on the things she’s learned to others in the hope that it will help them set up their very own salons.

Being a salon owner, I have learned that you need to give everyone a little piece of what you know to show the knowledge and passion of understanding the industry.

My first experience of the beauty industry was at Weston College, where I achieved my first beauty therapy qualifications and gained my first steps into the industry.

It’s hard work to get to where you want to be, but so rewarding and you learn so much along the way.

Here are my top tips for people who want to open their own salon...

Learning is key

Many salons and spas do things in different ways. Management styles are different, staff and clientele are different, but each successful salon has gone through a learning curve to enable it to sculpt itself into the format that works best for its particular needs.

The things you learn from other salons might not be right for your business, but there are always aspects you can take away and learn from.

Experience is everything

The more experience you can get the better. It took me five years working in salons before I had gained enough experience to ‘go it alone’.

Try working in both salon and spa environments to gain knowledge of a range of treatments and learn as much as possible about them. Visiting salons and spas to experience not only the treatment but the customer service and environment is also a crucial part of the process.

Experiment with products

Every salon has its own recommended brands and products, and they choose these through experimenting to find the products that best suit their needs.

When choosing your preferred products, think about value for money, the kind of results they achieve, but most importantly – the experience of your clients.

Organising is crucial

While it may be easy to get distracted by the aesthetics, the treatments and the products you use, don’t forget the business side of things.

A salon is just like any other shop, but the product you’re selling is a satisfied customer. You need to get the costs and organisation of the business right in order for your salon to be successful.

The customer comes first

Talk to the customers, learn what they like and don’t like, and tailor your treatments around this feedback – it’s the most important and valuable advice you can get.

Every customer needs an amazing experience throughout their contact with the salon, and not just during the treatment. Every interaction needs to be amazing, including marketing, the booking process, the treatment itself and ongoing care.