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From Weston College to YouTube Music: Former Student Supports Global Artists

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Alumni Trailblazers

This months featured Alumni Trailblazer is James McGuinness, a former learner who is now a Label Relations Manager for Youtube

James was also our Alumni Impact Laureate winner at this year's Celebration of Success, this celebrates our former students who exemplify the very best of the college community and recognises alumni who have achieved excellence in their chosen career path 

We caught up with James, to find out a bit more about his journey and what he is doing now: 

I studied at Weston College from 2000 to 2002, completing a Level 3 BTEC Extended Diploma in Music Technology. I look back on my time at the college very fondly – the supportive environment and dedicated tutors played a crucial role in shaping my early ambitions and future career in the music industry. They encouraged creativity, independence, and confidence, which helped me grow both personally and professionally.

The two-year BTEC course was intensive and highly practical, offering hands-on experience across key areas of music production. The skills I gained, from studio techniques to business understanding, provided the perfect foundation for my progression to a degree at Bath Spa University. That grounding firmly set me on the right path to navigating the realities of the music industry.

Since leaving the college, I have built a career in artist campaigns, label relations, and digital platform strategy, working alongside major record labels and management teams. I now work as a Label Relations Manager at YouTube Music, collaborating with global artists such as Ed Sheeran, Central Cee, Dua Lipa, and Oasis – a role that continues to challenge and excite me, and one that traces its roots back to my time at Weston College.

 

This alumni story forms part of the Creative Arts Careers Excellence Hub. Weston College's Career Excellence Hubs are designed to be the launching pad for our learners' careers. In a world where connections and relevant skills matter more than ever, these hubs offer a holistic approach that prepares learners to thrive in their chosen industries. With the support of these hubs, our learners are well-equipped to make a significant impact in their professional journeys.  

If you are passionate about education and are looking for an opportunity to join the staff team at a leading college, then look at the latest job vacancies available at Weston College here. You can find all the latest job opportunities that Weston College has to offer, with a commitment to providing quality education for learners and a focus on continuous professional development for staff, Weston College is an excellent place to work and grow in your career. 

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