Occupation | Weston College

Advertising accounts manager or creative director

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Tasks

  • Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media.
  • Conceives advertising campaign to impart the desired product image in an effective and economical way.
  • Reviews and revises campaign in light of sales figures, surveys, etc.
  • Stays abreast of changes in media, readership or viewing figures and advertising rates.
  • Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.

Typical Education Level

Level 4-6

Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off- and on-the-job training is provided.

Will retirement created job openings

In the UK, 9% in this profession are aged 55 or above.* They will likely retire in the next 10 years, creating a demand for new workers

*This is based on national data

£31,395

Average annual earnings

The current average wage for advertising accounts manager or creative director is £31,395

800 positions

Current Employment

The number of jobs in the career for the current year is 800. Job counts include both employed and self-employed persons, and do not distinguish between full- and part-time jobs.

57 jobs

Job Postings

Over the past year, 57 jobs have been posted for advertising accounts manager or creative director roles.

How well does it pay?

Normal pay for this occupation is £31,395 per year. That is about £2,616 per month or £16.10 per hour. New workers generally start on £18,818, while highly experienced workers can earn as much as £51,909

Is it growing or declining?

This career has remained the same over the last 2 years, and is expected to remain the same over the next 4 years. Currently, 800 people are employed in the region.

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