Shopkeeper or Proprietor – Wholesale/Petail

Shopkeepers and proprietors in this unit group co-ordinate, direct and undertake the activities in the running of small, independent retail and wholesale establishments.


  • Examines quality of merchandise and ensures that effective use is made of advertising and display facilities.
  • Authorises payment for supplies received and decides on vending price and credit terms.
  • Maintains financial and other shop records and controls security arrangements for the premises.
  • Ensures that adequate reserves of merchandise are held and orders new stock as required.
  • Provides information about merchandise to staff and customers and ensures customer complaints are appropriately dealt with.
  • Oversees staff training, rotas and the allocation of work.
  • Determines staffing, financial, material and other short- and long-term requirements.
  • Defines the market position for the business, decides what to sell, forecasts demand and develops the brand image of the business.

Typical Education Level

Level 3 NVQ; A Levels

Will retirement created job openings

In the UK, 30% in this profession are aged 55 or above.* They will likely retire in the next 10 years, creating a demand for new workers

*This is based on national data


Average annual earnings

The current average wage for shopkeeper or proprietor – wholesale/petail is £26,652

2,161 positions

Current Employment

The number of jobs in the career for the current year is 2,161. Job counts include both employed and self-employed persons, and do not distinguish between full- and part-time jobs.


Job Postings

Over the past year, jobs have been posted for shopkeeper or proprietor – wholesale/petail roles.

How well does it pay?

Normal pay for this occupation is £26,652 per year. That is about £2,221 per month or £13.67 per hour. New workers generally start on £14,171, while highly experienced workers can earn as much as £45,967

Is it growing or declining?

This career has remained the same over the last 2 years, and is expected to remain the same over the next 4 years. Currently, 2,161 people are employed in the region.

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