Last month we attended the opening ceremony of Essential Beauty and Aesthetics, a beauty salon run by former Weston College student Jessica Stagg in Weston-super-Mare.

Now, Jessica wants to pass on the things she’s learned to others in the hope that it will help them set up their very own salons.

Being a salon owner, I have learned that you need to give everyone a little piece of what you know to show the knowledge and passion of understanding the industry.

My first experience of the beauty industry was at Weston College, where I achieved my first beauty therapy qualifications and gained my first steps into the industry.

It’s hard work to get to where you want to be, but so rewarding and you learn so much along the way.

Here are my top tips for people who want to open their own salon...

Learning is key

Many salons and spas do things in different ways. Management styles are different, staff and clientele are different, but each successful salon has gone through a learning curve to enable it to sculpt itself into the format that works best for its particular needs.

The things you learn from other salons might not be right for your business, but there are always aspects you can take away and learn from.

Experience is everything

The more experience you can get the better. It took me five years working in salons before I had gained enough experience to ‘go it alone’.

Try working in both salon and spa environments to gain knowledge of a range of treatments and learn as much as possible about them. Visiting salons and spas to experience not only the treatment but the customer service and environment is also a crucial part of the process.

Experiment with products

Every salon has its own recommended brands and products, and they choose these through experimenting to find the products that best suit their needs.

When choosing your preferred products, think about value for money, the kind of results they achieve, but most importantly – the experience of your clients.

Organising is crucial

While it may be easy to get distracted by the aesthetics, the treatments and the products you use, don’t forget the business side of things.

A salon is just like any other shop, but the product you’re selling is a satisfied customer. You need to get the costs and organisation of the business right in order for your salon to be successful.

The customer comes first

Talk to the customers, learn what they like and don’t like, and tailor your treatments around this feedback – it’s the most important and valuable advice you can get.

Every customer needs an amazing experience throughout their contact with the salon, and not just during the treatment. Every interaction needs to be amazing, including marketing, the booking process, the treatment itself and ongoing care.

A National Careers Service adviser is now available to provide you with one-to-one impartial careers advice and guidance at Weston College.

The National Careers Service provides free information, advice and guidance to help you make decisions on learning, training and work opportunities. The service offers confidential and impartial advice, supported by qualified careers advisers.

The sessions are available for adults (aged 19+) and Jobcentre Plus customers aged 18 and over between 9am and 5pm on Mondays at the Knightstone Campus. You don't have to be enrolled on a Weston College course to have access to this service.

The careers adviser can support you with advice on careers, writing a CV and job hunting.

A Weston College-led proposal to create the West of England Institute of Technology (IoT) has been shortlisted by the Department for Education (DfE).  If approved, the proposal will see up to £14m of government funding awarded to establish the IoT, designed to support the DfE ambition to create a network of Institutes of Technology. The West of England IoT aims to directly enhance the delivery of employer-led science, technology, engineering and maths provision to meet current and future workforce demands. 

The West of England IoT is a Weston College-led consortium of education providers and key employers across the South West.  It includes the University of the West of England, Bath College, Gloucestershire College, and Yeovil College as well as a network of key local employers, including GKN Aerospace, Airbus, GE Aviation, Renishaw, Weston Area Health Trust and St Monica Trust.

This IoT will bring together industry, education and research to design and deliver flexible higher-level technical learning to equip young people and those already in work with the skills to fully exploit new technologies and digital innovation to increase productivity and position the region as the ‘creators and makers’ of the future. 

Capitalising on respective partners’ areas of academic and industry expertise, the IoT will provide training solutions to support the continued growth of regional excellence, where industry and academia work together to develop a sustainable pipeline of skilled labour to meet current, emerging and future demand.  The IoT seeks to widen participation in targeted science, technology, engineering and maths higher education to ensure the region has the skills to drive and deliver resilient, inclusive and sustainable economic growth now and for the future.

It aims to support regional industry as it prepares to respond to regional, national and global skills needs, and prepare the current and future workforce to embrace and maximise the impact of digital innovation on key industry sectors that have regional and national impact on economic growth.

Dr Paul Phillips, Principal and Chief Executive of the Weston College Group, said: “We are thrilled to have got through to this stage and recognise that this project has the potential to significantly influence skills development on both a regional and national basis.”

He went on to say that the next stage would now involve detailed meetings with everyone involved in the process matched by rigorous timelines and financial analysis.

Professor Steve West, Vice-Chancellor, President and Chief Executive Officer of the University of the West of England commented: “UWE, Bristol is delighted to be supporting a very strong bid for an Institute of Technology that engages further education partners and employers from across our region.

"Clearly the strength of an innovative and collaborative bid focusing on developing the skills we need for the future has captured the attention of the Government. We look forward to moving to the next stage of our application where we would hope to secure the backing of ministers.”