On Demand
Duration: 18 Months
Code: AVP000228P

WHAT DOES THIS COURSE INVOLVE

You will study a range of topics including digital marketing; marketing an event; brand activation, social media influencer marketing; market research for a new business, marketing principles and customer communications.

The qualification is mapped to the Chartered Marketing Institute (CMI) Level 3 Foundation Certificate in Professional Digital Marketing, thereby extending your employment opportunities.

Skills an apprentice will learn:

  • Use research/survey software to gather audience insight and/or evaluation.

  • Applying creativity to use a website content management system to publish text, images and video/animated content.

  • Use a social media platform to publish text, images, and video content.

  • Use high volume email delivery software to acquire and/or retain one or more market segments and understand the response.

  • Organise offline and digital assets in a coordinated and legally compliant way (there may be several pieces of legislation that a Marketing Assistant may need to comply with, these should be relevant to the sector they work in and the type of activity. Examples include GDPR; Consumer Protection from Unfair Trading Regulations 2008; Consumer Credit Act; Copyright, Designs and Patents Act).

  • Able to compile briefs for an external marketing supplier (e.g. printer/display stand producer/graphic designer etc) and oversee successful delivery in line with specification.

  • Write persuasive text to meet a marketing communications objective, using common copywriting techniques.

  • Proofread marketing copy to ensure that it is accurate, persuasive and legally compliant and is on brand.

  • Analyse and present defined external and internal marketing data to inform discussions about planning, delivery and/or evaluation of marketing activities/brand performance.

  • Create and maintain spreadsheets using common business software.

  • Presentations - compile and present marketing information (e.g. to inform internal stakeholders of the results of a marketing tactic or present ideas for future marketing tactics) using common business software, e.g. PowerPoint.

  • Compile a report from a marketing system/software, e.g. CRM, Google Analytics, Dotmailer.

ASSESSMENT METHOD

You will be assessed through 13 assessments over two years which includes one examination.

FUTURE OPPORTUNITIES

This programme will enable you to progress to employment within the sector or you could progress to a higher-level apprenticeship or Higher Education.

ENTRY REQUIREMENTS

Five GCSE’s grade 9-4 including maths and English. You will also need to be in relevant employment, but we can help you find this. To be an apprentice, you will need to find a suitable employer. Click here for advice

WHAT DO I DO NEXT?

  • Ready to apply – please use the ‘apply now’ button at the top of this page.

  • I’d like to visit and see the facilities and chat to staff – see when our next open event is here: EVENTS | Weston College

  • I have a quick question – use our Live Chat facility on the bottom right of this page.

Full Fee: £0.00 ?

Supported Fee: £0.00

Most people qualify for FREE tuition and material fees due to discounts we offer. Click on the icon(s) below to find out what you’ll need to pay.

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By submitting this form you are consenting to Weston College recording and processing the personal information on this form, for any purposes of the college associated with the provision of advice and guidance to potential students on the range of courses available to them, college facilities and any other associated information. In accordance with the Data Protection Act 2018, the information will only be used for the above mentioned purposes.

You will need to complete a full enrolment form prior to starting your course.

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