Is your website/marketing reflecting your brand? Is your message right? Understanding this is the foundation of ensuring the content you are adding onto your website is targeted, on brand and impactful.

Part 1: Build your Brand and Maximise your Marketing with Philippa Haynes at Insight 101

Wednesday 9th November, 09:30-13:00 at The Hive, 6 Beaughfighter Road, Weston-super-Mare, BS24 8EE. Lunch and refreshments to be provided.

Your brand is crucial to effective marketing. And marketing, targeted and inspiring marketing, is one of the most important tools in your toolbox to grow your business and attract the right clients who will love and be loyal to your brand.

The session will allow ample time to ask yourself, as the business owner, some important questions so that you can get your brand and your message right. We'll look at your offer, your unique difference, your position vs. the competition and your ideal client. We'll look at how you can start to craft your brand vision and values too. You'll leave with a brand blueprint template (hopefully some of it filled in) and the memory of 2 compelling brand stories that will give you inspiration and guidance for your own future journey.

Your host for the session, Philippa Haynes, Founder of Insight101, has worked for some of the leading global brands over the last 25 years including Ford Motor Company, Levi’s and Clarks Shoes. With her unique insight into brand, consumer needs and behaviour, she has dedicated her career to building sustainable and consistent brand dialogues with teams internally and clients externally.

Insight101 is a brand-led marketing consultancy with a mission to support businesses in defining and communicating their unique place in the sector to attract and retain strong talent.

Part 2: Content Creation for your Website with Grant Robertson from Shake and Speare

Wednesday 9th November, 13:30-16:00 at The Hive, 6 Beaughfighter Road, Weston-super-Mare, BS24 8EE.  

Is your content speaking to your audience? Are you driving traffic to your website? If not, come and join Grant to find out how to create content that will attract people to your website!  

During this workshop, you’ll learn how best to leverage the content that’s already within your business, what different types of content there are and how they’ll work for your brand, and how to build your content strategy moving forward. The session will ask you to reflect on your current habits as well as beginning to detail a plan moving forward. We’ll consider areas such as your website, your blog, social media, and other possible avenues.

Sign up for this event below!

This session is part of a series of workshops to empower SMEs to be able to edit and update their own websites with the right content to drive their business forwards.

Find out more about the other sessions in the series:

Getting Started and Managing E-Commerce in WordPress

Managing WordPress and Website Content

This training sessions is part of Workforce for the Future, which Weston College is delivering on behalf of the West of England Combined Authority in collaboration with other regional partners. The West of England Workforce for the Future programme has received £4m of funding from the European Social Fund as part of the 2014-2020 European Structural and Investment Funds Growth Programme in England. The Department for Work and Pensions is the Managing Authority for the England European Social Fund programme. Established by the European Union, the European Social Fund helps local areas stimulate their economic development by investing in projects which will support skills development, employment and job creation, social inclusion and local community regenerations. For more information, click here.