At Weston College, we feel it is important for students to meet industry professionals and get a taste for industry life. We invite businesses in, to talk to our learners and inspire the next generation.

One business that visited last year, is Bristol and Cardiff based marketing agency, Cre8ion. We asked their CEO Darrell Irwin, a few questions about his business, and the importance of engaging with tomorrow’s workforce.

Who are Cre8ion and what do you offer?

At Cre8ion we have developed a brand automation product called Genesis Brands. This cutting edge approach to branding is helping start-ups get a head start. Removing the cost of time and talent using a branding agency would entail the user answers questions and the system generates brands, both in a cloud for you to download and useable assets to get your message out there!

Why did you decide to inspire students through a guest lecture?

We believe tomorrow’s generation will help us innovate for the needs of tomorrow. Apple have been doing this for years and businesses that ‘get it’ secure legacy.

You can teach theory but by using this product we could help them build a brand using that theory and have the ability to execute their brand in minutes not days.

We are committed to helping students and entrepreneurs punch above their weight without spending thousands.

Were there any specific highlights you had whilst working with Weston College learners?

That 60 students built 60 great brands in minutes and were amazed that they could bring an idea to life so quickly.

How has your automation system helped develop Weston College learners?

A practical understanding with brand and practical application made for a great workshop with applied knowledge.

Essentially, they students had access to 25 years of knowledge online!

They made design choices quickly while getting a clear idea of what mission, vision and values actually are.

What advice would you give to a business considering running sessions with Weston College learners?

We’d advise other employers to make use of this great opportunity – we got to expose our business to the future generation. My tips would be make sure that students have a clear outcome and gain knowledge that can be applied to their own personal career journey.

You can check out Cre8ion’s Genesis brand here.

If you are interested in delivering a guest lecture, or joining our business network, please fill in the form below.