The College is celebrating National Apprenticeship Week (March 3-8) with a series of events and initiatives aimed at encouraging young people to take up a new career.

A touring roadshow, a pop-up shop in Weston-super-Mare’s Sovereign Centre and input into a Skills event at the Winter Gardens are just some of the College’s activities during the week.

The week also marks the launch of ‘100 in 100’, a College-led bid, supported by the National Apprenticeship Service and the Weston Mercury newspaper, to create 100 new Apprenticeships in 100 days. One of the key aims of the campaign is to raise awareness of the Apprenticeship Grant for Employers (AGE), which is available for eligible businesses who take on a young apprentice.

On Monday March 3 a pop-up shop will open in the Sovereign Centre and run until Sat March 8, offering information and advice.

A strong emphasis on Apprenticeships will be seen at the Skills Show, taking place at the Winter Gardens on Tuesday March 4. More than 3,000 people are expected at the European Social Fund and Local Enterprise Partnership-funded event, where they will be able to talk to dozens of local and regional employers and other training providers, and enjoy taster sessions in catering, construction, business, hair and beauty and healthcare. Local schoolchildren will be among the visitors to the event which is open from 10am-2pm for school groups and 3pm-7pm for the general public.

The College is also taking a mini version of the Skills Show out on the road, visiting eight schools including ones in Bridgwater, Clevedon and Nailsea. Children will be given an introduction to Apprenticeships, including a talk from an employer, and again, taster sessions will be on offer.

Weston College is the biggest facilitator of Apprenticeship programmes in the region and its Training Solutions, based at the South West Skills Campus on Locking Road, Weston, was set up to provide businesses with relevant and flexible training programmes.

In recent years a huge growth in the number of Apprenticeships has been witnessed, with leaps of more than 100 per cent year-on-year.

James Wilmot, the College’s Apprenticeship Recruitment Coordinator, said: “National Apprenticeship Week is the highlight of our year and 2014 looks to be our most successful yet with the message being spread far and wide.

“We work with a fantastic range of employers and more are getting involved all the time.

“Apprenticeships are a fantastic alternative to full time college-based study and our activities during National Apprenticeship Week are a great way for everyone to get all the information they need while trying out the different career routes on offer.”

Weston College student Fahma Mohamed was invited to 10 Downing Street last week (Thursday 14th) to meet David Cameron as part of his community engagement forum.

Fahma, 19, who is currently enrolled on an Access to Higher Education course at the College, was questioned by the Prime Minister on Muslim women’s issues in British society.

The Prime Minister was keen to find out what it means to be a Muslim female in Britain today and learn about the issues of empowerment, segregation and isolation that Muslim women face.

In a Sunday Times article after the meeting, David Cameron called Fahma a brilliant Muslim women’s role model.

“I heard great examples of so many women who are flourishing in our country,” he wrote, while raising the issue that some Muslim women are forced into gender segregation, discrimination and social isolation from mainstream British life.

Mr Cameron said it was time to be "more assertive about our liberal values, more clear about the expectations we place on those who come to live here and build our country together and more creative and generous in the work we do to break down barriers."

In a Facebook post following the meeting, Fahma commented that she enjoyed meeting the Prime Minister and was glad that he was listening to the voices of British Muslim women.

Fahma is a junior trustee of Integrate Bristol, a charity that was set up to help with the integration of young people who have arrived in Britain from other cultures. She is the eldest of nine children and moved to Britain when she was seven when her parents fled war-torn Somalia.

In 2014, she rose to international fame after creating a petition seeking to put education at the heart of tackling female genital mutilation, which became one of the fastest-growing ever seen on change.org and was signed by nearly 250,000 people.

The petition drew the attention of the then UK Education Secretary Michael Gove, who praised Fahma’s “inspirational” campaign and ensured that the Department for Education wrote to all schools about female genital mutilation and provided materials for teachers to tackle the subject.

She also met the UN Secretary General Ban Ki-moon, and who promised to use the influence of the United Nations to ensure that the campaign, backed by the Guardian newspaper, received global attention.

Last month we attended the opening ceremony of Essential Beauty and Aesthetics, a beauty salon run by former Weston College student Jessica Stagg in Weston-super-Mare.

Now, Jessica wants to pass on the things she’s learned to others in the hope that it will help them set up their very own salons.

Being a salon owner, I have learned that you need to give everyone a little piece of what you know to show the knowledge and passion of understanding the industry.

My first experience of the beauty industry was at Weston College, where I achieved my first beauty therapy qualifications and gained my first steps into the industry.

It’s hard work to get to where you want to be, but so rewarding and you learn so much along the way.

Here are my top tips for people who want to open their own salon...

Learning is key

Many salons and spas do things in different ways. Management styles are different, staff and clientele are different, but each successful salon has gone through a learning curve to enable it to sculpt itself into the format that works best for its particular needs.

The things you learn from other salons might not be right for your business, but there are always aspects you can take away and learn from.

Experience is everything

The more experience you can get the better. It took me five years working in salons before I had gained enough experience to ‘go it alone’.

Try working in both salon and spa environments to gain knowledge of a range of treatments and learn as much as possible about them. Visiting salons and spas to experience not only the treatment but the customer service and environment is also a crucial part of the process.

Experiment with products

Every salon has its own recommended brands and products, and they choose these through experimenting to find the products that best suit their needs.

When choosing your preferred products, think about value for money, the kind of results they achieve, but most importantly – the experience of your clients.

Organising is crucial

While it may be easy to get distracted by the aesthetics, the treatments and the products you use, don’t forget the business side of things.

A salon is just like any other shop, but the product you’re selling is a satisfied customer. You need to get the costs and organisation of the business right in order for your salon to be successful.

The customer comes first

Talk to the customers, learn what they like and don’t like, and tailor your treatments around this feedback – it’s the most important and valuable advice you can get.

Every customer needs an amazing experience throughout their contact with the salon, and not just during the treatment. Every interaction needs to be amazing, including marketing, the booking process, the treatment itself and ongoing care.