A new recruitment agency to help companies interested in employing apprentices has been launched by Weston College.

Brighter Futures Recruitment will enable employers to enjoy the benefits of recruiting new workers through apprenticeship schemes without having to worry about bureaucracy or long-term commitments.

The agency will provide two new apprenticeship models designed to suit the needs of every business, as well as the traditional apprenticeship model.

The traditional model is where the apprentice is employed directly by the business, and the training provider is Weston College, which was rated ‘Outstanding’ at its last Ofsted inspection.

However, for companies that require greater flexibility, Brighter Futures Recruitment offers a new service whereby the agency acts as the employer on behalf of the business and deals with all paperwork and legalities.

This option has two models. One is the Apprenticeship Training Agency (ATA) Probation Model, in which the apprentice is employed by the agency for an agreed amount of time and the prospective employer can observe them in their work environment before offering direct employment.

The other is the ATA model, which involves the apprentice being employed by the agency for the duration of their apprenticeship.

Helen Booker, Contracts Manager at Brighter Futures Recruitment, explained: “This is a unique recruitment agency, which aims to place apprentices in employment and to support companies interested in employing an apprentice, but concerned about the demands involved in taking on more staff.

“We appreciate that every business is different so we offer various models of apprenticeships for employers.

"We can support them in finding and hiring the perfect candidate and then act as the employer for an agreed amount of time.”

Brighter Futures Recruitment is based within the Business Enterprise Centre at the Weston College South West Skills Campus.

Dr Paul Phillips OBE, Principal and Chief Executive of Weston College, said: “We are delighted to be delivering the new ATA models in conjunction with the National Apprenticeship Service to help businesses of any size to discover the value of having an apprentice.”

For further information on Brighter Futures Recruitment, go to www.brighterfuturesrecruitment.co.uk or call 01934 411 594.

Personal Statement Basics

The personal statement is the most important part of your application. If you are applying for a course that does not require an interview, the admissions team will be making a decision mostly based on your statement. If you are applying for a course that does have an interview, then the admissions team will decide whether to put you through to interview based on the statement, so either way it is really important. But don’t see it as a threat – it’s a great chance for you to let the university know why you are so motivated to study that subject and how you have developed that interest.

The maximum length is 4000 characters including spaces, which is around 500-700 words depending on how long your words are. Make sure you aren’t over the character count as UCAS will cut you off once it reaches 4000. If you’re struggling to keep within the character count, ask ASPECT to take a look and try and cut it down for you. It should be in paragraphs and have a clear introduction and conclusion; it should be written as an essay rather than a letter. 75% of your statement should be about your motivation to study the subject and how you have developed this interest and your relevant skills through college and work experience, and then 25% is about your extra activities.

What goes in the personal statement?

Make sure you keep your statement content really relevant to the subject you are applying for. You should write about your current course and any other courses you have done that are relevant, and mention your work experience. If you have done extra reading around the subject you are applying for or have attended lectures that have added to your interest, the university would love to know how these have inspired you.

Remember not to just explain what you did, but also make it clear to the university what knowledge and skills you have gained from each experience. Which modules on your course have been really good preparation for the degree you’re applying for? Did you get so inspired by a lesson you then researched into the subject in your own time? How have you developed your teamwork and leadership skills in your part time job? Really let the university know how these experiences have prepared you for university study.

Using the ABC Method will help you check that you are expanding enough on the points you are making.

A – Activity (e.g. module on your course, work experience, Duke Edinburgh award)
B – Benefit (e.g. the skills or knowledge you gained from the experience)
C – Course (e.g. how has this prepared you for the degree you’re applying for?)

C is the really important part for the university, so make sure you always relate back to the degree you’re applying for.

Top Tips

Here are some top tips for writing your personal statement that will hopefully help refine your statement:

Write a plan first – do a mind map with different sections for each paragraph and then use the ABC method to expand your points
Read examples, but don’t copy – there are loads of example personal statement on the internet which can be great for ideas, but don’t copy as UCAS have a plagiarism filter
Use the documents on SharePoint to help you – there are guides and presentations on SharePoint to help you with your statement so make sure you are making the most of them
You don’t need to write it in order – if you’re struggling with the introduction write another paragraph first and come back to the introduction later
Be specific – rather than listing every single thing you’ve done, it’s more important to let the university know what skills and knowledge you have gained from your experience
Be positive – the universities want to know you are passionate about the subject you’re applying for, so use positive words and show how much you love this subject!
Ask for help if you’re struggling – remember that the ASPECT team are here to help

Earlier this month, leading industry magazine, The Stage, interviewed Ged Stephenson, Section Leader for Performing Arts and Musical Theatre....

The highly resourced Wessex Academy of Performing Arts fosters independent creativity while remaining focused on equipping students for getting work.

"The overriding ethos is employment. We're training students not just for the profession, but to be employable and to exist and survive as a professional long after they have graduated." Ged Stephenson, section leader for performing arts and musical theatre at the Wessex Academy of Performing Arts, is clear about the advantages of training: "Too many young performers are being told the only way to succeed is to move to London and get an agent. but if you want to work - and work creatively - why jump into that overcrowded market without the right preparation?" 

Located in Weston-super-Mare, Wessex Academy offers two BA (hons) and two foundation degree courses, all accredited by Bath Spa University, in performing arts and musical theatre. Currently, it has a student population of 120 drawn from the UK and abroad, all of whom can expect to experience a flexible and wide-ranging approach to learning that also gives them opportunities unmatched elsewhere. 

Stephenson recognises - and the course celebrates - the reality that "students want to be creative, imaginative and do exciting work". And, he argues, Wessex Academy is best suited to realising those ambitions with its imaginative approach to theatre, making, its dual emphasis on performance and musical theatre and its commitment to innovation. 

"London is not the only place to achieve your ambitions. The industry is bigger - and demand for talent is wider - than just London. You can find work and, just as importantly, you can create work in Weston that you couldn't elsewhere." 

With a wide array of theatres, arts centres and unconventional performance spaces on Weston-super-Mare's doorstep, resources at the college are also generous and plentiful, with 12 studios including dedicated theatre, singing, dance and recording spaces alongside a rehearsal room, two 'black box' performance space and the 207-seat Blakehay Theatre (which this year underwent a £1 million refurbishment) ably servicing students' needs. 

Just as plentiful are the opportunities available. The curriculum covers theorists of the past and practitioners in the present. This runs throughout the three years of the course, and is succinctly described by Stephenson as "a crash course in how we got from performance as ritual in the past to the stylistic pluralism of today. It is matched by an emphasis on flexibility. 

"In the second year of performing arts, students take a module called 'performance event', in the third year 'independent practice' - where they explore a range of genres and practitioners before selecting an area to specialise in and develop their own shows."

Third-year students form their own theatre company "and they do two national, sometimes international tours (in recent years, to Poland, Austria and Germany) offering shows and workshops they have created themselves. They also present a contemporary performance festival in which student give solo performances based on the genre of a particular theatre practitioner or theorist."

Here, adds Stephenson, the focus is on equipping students to develop workshops and classes alongside touring productions to make a more enticing proposition for bookers and venue managers.

Four such companies are in operation during the current year, all of which can tap into a long-established infrastructure between the college and local arts organisations for help and support if the students decide to continue the company after the graduate.

As well as producing traditional shows (Into the Woods last year, Stepping Out this year) final-year musical theatre students are encouraged to create new work in collaboration with the London-based Mercury Musical Developments promoting new writers in the genre to create entirely new shows.

Earlier this year, Wessex students collaborated with American counterparts in Las Vegas to present a simultaneous internet-linked performance called Time-Lapse. This used cutting-edge technology to marry the two companies' contributions without any time delay, despite the more than 5,000 miles separating them.

Digital technology is also playing a key role in a current student project that marries puppetry and iPads, while others - including a one-man show, with the student actor in a nearby forest, and a multi-performer piece in which students were dispersed throughout the town - made use of connected Smartphones to interact with the audience and determine actions and outcomes. 

There's also a module on professional practice - "everything from how to raise money, forming a company, creating a website and social network presence to managing your accounts and how to do your VAT returns" - to inculcate in students a valuable business sense alongside their artistic ambition.

Those stepping out on their own leave the academy with advice on auditioning, how to present themselves so they stand out, the right way to approach agents an, no less crucial, a purpose-made showreel that shows off their skills and talent to the best.

All of which amounts to a unique offering to potential students keen to work and learn in an imaginative, independent-minded environment in which the needs of the individual performer are squarely at the centre of things.

"Once our students walk through that door for an audition," Stephenson proudly adds, "they generally get it".