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Marketing or Sales Director

Marketing and sales directors plan, organise and direct market research and formulate and implement an organisation’s marketing and sales policies.


  • Produces and/or assesses reports and recommendations concerning marketing and sales strategies.
  • Controls the recruitment and training of staff.
  • Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.
  • Discusses employer.
  • Liaises with other senior staff to determine the range of goods or services to be sold.

Typical Education Level

Honours, Bachelor's degree

Will retirement created job openings

In the UK, 15% in this profession are aged 55 or above.* They will likely retire in the next 10 years, creating a demand for new workers

*This is based on national data


Average annual earnings

The current average wage for marketing or sales director is £68,496

6,162 positions

Current Employment

The number of jobs in the career for the current year is 6,162. Job counts include both employed and self-employed persons, and do not distinguish between full- and part-time jobs.


Job Postings

Over the past year, jobs have been posted for marketing or sales director roles.

How well does it pay?

Normal pay for this occupation is £68,496 per year. That is about £5,708 per month or £35.13 per hour. New workers generally start on £22,414, while highly experienced workers can earn as much as £120,215

Is it growing or declining?

This career has remained the same over the last 2 years, and is expected to remain the same over the next 4 years. Currently, 6,162 people are employed in the region.

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