Marketing and sales directors plan, organise and direct market research and formulate and implement an organisation’s marketing and sales policies.


  • Produces and/or assesses reports and recommendations concerning marketing, advertising and sales strategies.
  • Stays abreast of changes in market trends and advertising rates.
  • Controls the recruitment and training of staff.
  • Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.
  • Conceives advertising campaigns to impart the desired product image in an effective and economical way.
  • Defines target group for advertising campaigns and implements strategy through appropriate media planning work.
  • Discusses employer’s or clients’ requirements, plans and monitors surveys and analyses of customers’ reactions to products.
  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.

Typical Education Level

Honours, Bachelor's degree

Will retirement created job openings

In the UK, 18% in this profession are aged 55 or above.* They will likely retire in the next 10 years, creating a demand for new workers

*This is based on national data

£63,546 Average wage

Average annual earnings

The current average wage for marketing or sales director is £63,546

5,807 positions

Current Employment

The number of jobs in the career for the current year is 5,807. Job counts include both employed and self-employed persons, and do not distinguish between full- and part-time jobs.


Job Postings

Over the past year, jobs have been posted for marketing or sales director roles.

How well does it pay?

Normal pay for this occupation is £63,546 per year. That is about £5,296 per month or £32.59 per hour. New workers generally start on £28,913, while highly experienced workers can earn as much as £152,475

Is it growing or declining?

This career has remained the same over the last 2 years, and is expected to remain the same over the next 4 years. Currently, 5,807 people are employed in the region.

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